How to Open an Escape Room Business - Full Transcript

How to Open an Escape Room Business - Full Transcript

Full transcript of How to Start an Escape Room Business seminar presented at Midsummer Scream 2017. Original content recorded by Christine Barger

How to Market Your Escape Room Business

How to Market Your Escape Room Business

I have looked at literally hundreds of Escape Room Facebook pages and I have noticed a few common traits among them. Most ER owners have no idea of the power behind their FB page. Their page is a stale bulletin board of player photos and nothing more. Many Escape Room pages don't engage with their audience eliminatitng the purpose of liking your page. Without engagement there is little to no reason for someone to like your ER Facebook page. The vast majority ER page owners don't post real content for their audience to like, comment and share, further reducing the reasons for people to like and follow your page. You have got to give your audience a reason to keep liking and following your page. 

So what steps can you take to increase the organic reach and engagement of your facebook page. Here are 10 suggestions to get you going. You don't have to do all of these things but if you do you should see your page likes increase, your organic reach increase and your bottom line grow. 

25+ Awesome Escape Room Themes

25+ Awesome Escape Room Themes

You've decided that you are going to open an escape room, now what? Besides a whole host of things that you need to do just to get your doors open, there's this one other small task. That's deciding what your room themes are going to be? 

When we decided to open Cracked it! Escape Games we were faced with this same decision. We had a very limited budget to purchase or design our first game and we chose to design our own game. First, we had to choose the core concept of the game and that is the point of this post. Give you the fledgling operator some ideas to design your own escape room games. 

Xtreme Vendor Vetting

Xtreme Vendor Vetting

Hey, have you heard the news? Escape Rooms are all the rage right now and there is a stampede to get into the market. The Facebook groups are flooded with new perspective owners thirsting for knowledge who want to get in on the action while the action is good. The unfortunate thing with this current state of affairs is many owners simply are not creative enough to create a good quality game on their own. Or, as is the case in many cases, they work a full time job and don't have the time to dedicate to designing and testing a game on their own, and want to start with a purchased scenario to get their business up and running. 

There is absolutely nothing wrong with trying to find a quality game designer to either purchase a pre-existing game from or have one created for you. There is a very high demand for new and innovative game designs to bring to market. There is also a great opportunity for us who are existing Escape Room owners to monetize our already successful game scenarios. There is also a great opportunity for fly-by-night game studios to sell you a crap design. 

Money Doesn't Print Itself

Money Doesn't Print Itself

We are going to be 100% booked 100% of the time! I wish that was a true statement. In reality an escape room that has a consistent booking rate of 50% is doing very well. Don't get me wrong, some escape rooms are doing very well to excellent when it comes to filling game slots. They are the exception to the rule. So, what do you do with the remaining 50% of your time or in many cases 80% of your time? Here are 10 PRODUCTIVE things you can do to fill the time till you are swimming in bookings and loading up the armored car with 100$ bills.

If You Build It, They Will Come...Yeah, Not So Much! Part - 2

If You Build It, They Will Come...Yeah, Not So Much! Part - 2

Continuing my series of articles, for budding entrepreneurs who may be thinking of starting an escape room business? This article features 10 more exciting tips to think about before you decide to open your own Escape Room. When we last left off I had dazzled you with 10 insights gleaned from a Facebook post by Escape Room Tucson owner A.J. Hughes. Here is the second half of that list with a bonus tip at the end.